10Dec

Iconic RUSH

The chance wanted us to Fusionáramos…

Maickel Melamed brought together a group of talented entrepreneurs, designers, entrepreneurs and artists, where we were Masterpiece and Liliana Avila and immediately we presented we clicked, Connect and start doing the brainstorming of what today We call: Iconic Rush

Inspiration, creativity, mime and details. No one doubts that it is an easy task to create a work of art, because for us to create each of these pieces requires the same delicacy. However, iconic Rush began with many ideas, adrenaline, a hurried, satisfying and intuitive journey.

With this collection we are interpreting what we are living as citizens of a planet, not just as Venezuelan. We are inspired by the anxiety and chaos that we are living in the 21st century… This is our way of interpreting decay through our positive optics, a realistic but optimistic perspective.

This collection represents the credibility and stability of Liliana Avila, Venezuelan brand with a well-known trajectory of 12 years as a designer of portfolios and the novelty of Masterpiece, also Venezuelan brand that with only three years has managed to position itself in the Market and impose a trend with the creativity of their designs and their T-shirts.

They are approximately more than 30 exclusive designs, in addition to a new interpretation of the most emblematic Masterpiece for this new collection capsule with the three bestsellers of the Team Liliana Avila, the beloved Messenger of Voyage, the template Constantinople and the Most demanded Happy Tote and introducing for the first time the template of the Back Pack.

This time we want to address a broader target, that has always wanted one of our pieces and has not had the opportunity. We have no gender or status… For us every elegant and stylish woman will always be our target.

We will use urban materials mixed with the elegance and sustainable skins that characterize Liliana Avila fused to the unique and amusing images of Masterpiece, which were possible through teamwork of all the designers, "a Real pleasure to meet on the way to continue creating and reinventing, both as artists and on a personal level. " Always our muse will be the sophistication of the tropics, the light of Reveron and the Allure of the Venezuelan woman.

The immediate plans are to generate a lot of joy for all our new and old clients through our pieces. We feel it's time to wake up, generate light and good news. We want to infect Caracas with joy.

Iconic Rush also arrives with an important alliance that adds optimism to the collection, as well as a touch of nostalgia. "Pepsi begins the celebration of the 120 anniversary of its global brand, that's why Pepsi-Cola Venezuela saw the opportunity to join the Masterpiece project with the iconic Pepsi balloon that identified the Caracas landscape until a few years ago and now revives in The wonderful flannels designed exclusively for PEPSI and adapted for the launch of the new collection of portfolios with Liliana Avila ", along with this and other designs we honor the best of our brand in these 120 years, commented Veronica Armas, manager of Portfolio of PEPSI.

This new alliance means a great achievement and recognition for Masterpiece, "Pepsi is an iconic brand, global, that has evolved in time and remain in the minds of its consumers, becoming a reference for many, recognized for its great Collaborations, musical and advertising tendencies, known in the world for transmitting concepts through their music and young spirit. What better fusion for us than to inspire in them and their great emblems to create this new collection of contemporary, free-spirited and urban flannels, loaded in addition to a lot of feeling and yearning. " Designs also adapted for the launching of the new collection of portfolios with our beloved Liliana Avila, which I do not doubt a second to be part of this great TEAM.